North Midlands Credit Union (formerly known as Mullingar Credit Union) have had outstanding growth the past three years.
Not only did they complete a Transfer of Engagement with two Credit Unions; they also expanded their services to members including Current Accounts and most recently, a brand new mobile app.
Their rebrand to North Midlands Credit Union is a testament to their substantial growth, of both their common bond and expanded services on offer.
When it comes to a rebrand, the focal element is your website. North Midlands’ rebrand meant they could also re-analyse how their website worked and make improvements.
They worked with Wellington IT to build a new, intuitive and rebranded website, with the same high-levels of security as before.
Their website has a very member-focused content structure, which makes it extremely easy to navigate.
We analysed our old website to uncover which pages our members visited frequently and where they dropped off. This allowed us to improve the structure of our website to deliver a better member experience. Our new website is incredibly easy to navigate, with lots of imagery and colour. Our members have commented on how much they love our new brand and website”
Development Officer
North Midlands Credit Union
Your website is much more than an information hub. It’s a 24/7 “staff member” who works continuously to generate leads for your Credit Union.
North Midlands’ website also has a new and improved loan repayment calculator, with fast and accurate repayment estimates.
North Midlands have seen an increase of 59% in loan applications applied via web in April compared to February (before rebrand).
“A lead-generating website is something that was always on our strategic plan. It was vital our new website would be user-friendly and easily navigated, to ensure members could easily apply for the services they wanted to. We’re delighted to already see an increase of 59% in web loan applications since the rebrand. We’re looking forward to seeing what the future holds for North Midlands Credit Union”
– Tom Allen, CEO, North Midlands Credit Union
When it comes to a new website project, it’s vital you have a good partnership with your provider. A successful project relies on your provider building a robust, secure and easy-to-use website, and your Marketing team providing the copy for the website pages.
North Midlands’ website project was delivered seamlessly with no disruption to members. The transition from old website to new one was very smooth.
The overall website project was delivered on-time. The delivery time was one month; quite a record for such a substantial project. Collaboration and a strong partnership between North Midlands and Wellington IT were key to this project being such a success.
“We’ve been a customer of Wellington IT for over 30 years and have a strong partnership in place. We worked very closely with Glenn on this project. Glenn was always available via email and phone if we had any questions and was able to advise us on the best structure and navigation options for our new website. Despite a tight deadline, Wellington IT delivered a new and improved, rebranded website within a month, in time to coincide with our rebrand launch date. More importantly, the transition had minimal impact to our members.”
– Michelle Gordon, Projects Officer, North Midlands Credit Union
North Midlands Credit Union currently has over 56,000 members across its branches in Rochfortbridge, Castlepollard, Kinnegad and Longford, with a loan book of over €86 million.
Services provided include Current Accounts, Revolving Credit, Online Loans, Mobile Banking and much more.
Check out North Midlands Credit Union’s rebrand on their website https://www.northmidlandscu.ie.
